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Disney Partners with Bonnier Publishing to Bring Book Lines to the UK

Bonnier Publishing UK is joining forces with Disney to bring new lines of books to the United Kingdom beginning this fall.

According to bookseller.com:

“The publisher will develop, sell and distribute a wide range of formats based on Disney franchises to the UK market. Franchises include: Disney Baby, Disney Princess, Disney’s Frozen, Pixar favourites including 101 Dalmatians, Jungle Book, Winnie the Pooh and classic characters Mickey Mouse & Friends.”

Bonnier will also be bringing out products under their “trends imprint” Studio Press, including illustrated reference books.

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Bonnier Publishing UK, CEO Perminder Mann said:

“Disney is one of the world’s leading children’s brands and so we’re naturally thrilled to be working with them to bring their books to an even wider audience than before.

“We firmly believe in ‘publishing for everyone’ and, as the only publisher with strong expertise across both trade and mass markets, we’re ideally positioned to take Disney’s publishing to the next level.”

The Disney franchise books they will be promoting are:

“Disney Baby, Disney Princess, Disney’s Frozen, Pixar favourites including 101 Dalmatians, Jungle Book, Winnie the Pooh and classic characters Mickey Mouse & Friends”

They will be starting to release books this autumn, with new Coco tie in books releasing early 2018 with a “full roll-out” by late spring/summer 2018.   It seems they are trying to tie it all in with the films.  Coco for this fall/winter and the upcoming Incredibles 2, releasing next summer.

If you are in the UK you can look forward to a lot more Disney reading material coming your way.

Source: Bookseller.com


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