Disney has consolidated its streaming Disney Channel video apps into one singular streaming app called “DisneyNOW.” Could this be a lead-in to the upcoming Disney streaming service?
Before the consolidation, Disney had separate apps for Disney Channel, Disney XD, Disney Junior and Radio Disney.
Should Disney roll out their Netflix-like streaming service as part of DisneyNOW, it would be pretty ingenious as there’s already a large user base for Disney’s existing apps. It wouldn’t be too difficult to announce an upcharge of $5 to $10 per month for extra content when the time is right.
Although the reshuffling doesn’t exactly hurt any external content distributor, it does raise questions about Disney’s ultimate plan in the video streaming market. It’s end of its partnership with Netflix has largely been attributed to Disney’s still unconfirmed plans to have its own streaming business. With an name like “DisneyNOW” and the ability to create multiple user profiles, that very same app could become the gateway to that service.
DisneyNOW is available for download on iOS, Android, Kindle, Apple TV and Roku.
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