“We’re going to launch big, and we’re going to launch hot.”
That is reportedly a quote from Disney CEO Bob Iger at the Bank of America Merrill Lynch 2017 Media, Communications & Entertainment Conference in Los Angeles on Thursday.
And that big, hot launch includes Disney’s two biggest, hottest film properties — Marvel Studios and Star Wars. Beginning in 2019, Marvel and Star Wars movies will be off of Netflix and exclusively on Disney’s new streaming service.
In addition to the Marvel and Star Wars films, the new service will launch with a handful of exclusive Disney series and movies. As for the price? That’s still up in the air.
Disney Channel 2.0?
With Disney rapidly losing young viewers on its cable channels to services like YouTube, it’s clear that the future is in streaming. Netflix, Amazon and Hulu are the new NBC, ABC and CBS.
With Netflix already producing original content that’s resonating with younger audiences (such as Stranger Things) and both Netflix and Amazon ramping up its original content by locking down big name comics creators, Disney definitely needs to get in on the next generation of TV sooner rather than later.
The television of the future will be 100% content on demand, delivered online and channel subscriptions being offered a la carte.
This is very reminiscent of the early days of the Disney Channel. When it launched in 1983, it was a paid premium service featuring Disney movies, classic animation and exclusive new Disney-centered content.
We can only hope that this new Disney streaming service includes a revival of Mousercise.
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