Hopefully Disney and ABC News will get the “ATTN:” it wants from millennials with a news venture that will focus on social media platforms like Facebook and Instagram.
The “millennial” demographic is red hot, but older media companies like ABC and Disney are having a hard time reaching them in the age of the internet.
According to the numbers, ABC News’ digital audience is primarily in their 30s and early 40s. You know, old heads.
But ATTN: has the attention of all the cool kids in their 20s, and that’s what marketers want. (Never mind that many of those kids are too poor to actually buy anything, but hey…)
This news is likely a reaction to NBC Universal partnering with Snapchat to produce a twice daily news show.
For more information on ABC’s plans, read the full article on Fortune.