Universal Orlando Resort has unveiled the name of its upcoming value hotels, which will start at $73 per night.
The name of the new hotel complex will be the Endless Summer Resort, and will have two sections — the Surfside Inn and Suites and the Dockside Inn and Suites.
According to the official press release, the “value” category is only in reference to the price point, not the quality and amenities of these new hotels.
Here’s an excerpt…
“At Endless Summer Resort, guests will enjoy a relaxed and easy vibe, and fun surf where beachy details will be woven in throughout the Surfside Inn and Suites & Dockside Inn and Suites experience.
The hotels will also introduce Universal Orlando’s all-new Value hotel category with rates as low as $73 per night. Allowing guests to enjoy exclusive benefits that only come with staying at a Universal Orlando hotel all at an affordable price.”
Those benefits include early park admission and free shuttle transportation to all three Universal parks as well as the CityWalk shopping district.
According to the Universal blog, the 2 bedroom suites will start at an astonishingly low $111 per night. Compare this with Disney’s Art of Animation suites which can easily cost two to three times as much.
Has Disney forgotten the middle class?
It’s interesting to compare Universal’s strategy to Disney’s. While Walt Disney World focuses on more and more high end premium experiences and resorts, Universal seems to be aggressively going after middle class families with affordable accommodations and discounted tickets.
It’ll be interesting to see if this strategy pays off for Universal in the long run, as many critics point out that Walt Disney World seems to be focusing on wealthier guests these days.
Universal’s Endless Summer Resort begins opening in 2019, with the remaining rooms being opened in 2020.
[Source: Universal Blog]
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