“Welcome, Harry, to Diagon Alley!”
The first time all of us saw Diagon Alley in the first “Harry Potter” movie all of ours jaws dropped. Our imaginations ran wild when reading the book, but seeing Universal’s version and how they brought it to our screens was an entirely magical experience. We got to see it and live it for the first time right along with Harry, and ever since our first day shopping in Diagon Alley for Harry’s school items we have all been in love with this magical shopping town.
Of course, there’s already so much Wizarding World merchandise out there, but a new Diagon Alley collection has apparated and I am all here for it! Let’s check out some of the new items in this wickedly awesome new collection:
Diagon Alley Mini Backpack (£70)
Get ready for your next year at Hogwarts with this stylish teal coloured miniature backpack from Loungefly. Everything you could expect to see on your shopping journey to Diagon Alley can be found here! Potions, robes and other magical supplies adorn the all-over print of the main body of the bag, while stunning die cut artwork of textbooks, an owl and the Sorting Hat feature prominently on the front pocket. From the exquisite stitching to the Hogwarts crest charm zipper tab, no detail of this backpack has been left untouched!
Experience the wonder of Harry’s first trip to Diagon Alley with this stunning cerulean blue Loungefly crossbody bag, part of the Harry Potter Shop’s exclusive Diagon Alley collection.
Made to look like one of the many windowed storefronts from the famous lane behind the Leaky Cauldron, the bag features a clear top flap that snaps closed to a small replica Diagon Alley sign prominently on front. As if you were browsing the many shops as you walk past, magical items can be seen through the ‘glass’ such as books, owls, potion bottles and other Hogwarts school supplies. A large pocket is hidden discretely in front. The interior is lined with a all over print of the same theme, with the addition of a gold zip inner pocket.
Diagon Alley Spirit Jersey (£49.95)
After taking the United States by storm Spirit Jersey have arrived in the United Kingdom.
This long-sleeved jersey reads ‘Welcome to Diagon Alley’ with a Diagon Alley street sign in gold foil transfer on the front chest. On the back, ‘Diagon Alley’ is emblazoned in metallic gold font broadly across the shoulders. Exclusive artwork of Diagon Alley can be seen printed on the bottom back down to the hem, and offers up a stunning street scene of the various magical shops in cerulean blue. Showing off your Harry Potter fandom has never been so fun… or so bold.
Diagon Alley Water Bottle (£20)
From visiting the famous Eeylops Owl Emporium to purchasing your textbooks at Flourish and Blotts, explore the mystery and wonder that is Diagon Alley.
Take your fandom on the go with this beautiful cerulean blue water bottle featuring exclusive artwork. The print showcases a stunning graphic design of Diagon Alley, including iconic places such as Ollivander’s Wand Shop, Mr. Mulpepper’s Apothecary and Gringott’s Bank. The bottom middle reads ‘Welcome to Diagon Alley’ in a decorative gold font. The bottle is insulated to keep drinks at a consistent temperature; both for hot and cold. The watertight cap matches in a brilliant metallic gold colour.
Diagon Alley Stackable Mugs (£40)
Featuring exclusive artwork, the four-mug set is presented in a sturdy gold coloured mug tree and features four of the most prominent shops to be found in Diagon Alley. Ollivanders wands, Flourish and Blott’s Bookseller, Weasley’s Wizard Wheezes and Eyelops Owl Emporium are all written individually on each mug in metallic gold, with matching graphic art of each storefront and an allover brick design. On the reverse, each mug reads “Welcome to Diagon Alley” in the same metallic font. In rich cool hues of blues, greens, and purples, these charming Diagon Alley Stackable Mugs will be the highlight of your homeware collectables!
There are so many other wonderfully magical items in this Diagon Alley collection and you are sure to have a tough time choosing just one favorite! You can shop the full collection here.
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