Today the Walt Disney Company announced that they will be significantly reducing the number of Disney Store locations nationwide as they focus more on e-commerce.
Here is Disney’s official announcement:
Today Disney announced plans to focus on its ecommerce business and significantly reduce its brick-and-mortar footprint, beginning with the closure of at least 60 stores in North America this year.
Over the next year Disney will focus on providing a more seamless, personalized and franchise-focused ecommerce experience through its shopDisney platform which will be complemented by greater integration with Disney Parks apps and social media platforms. This will be coupled with an assortment of new and elevated merchandise from the Company’s full range of brands, including adult apparel collections and artist collaborations, trend-forward streetwear, premium home products and collectibles.
“While consumer behavior has shifted toward online shopping, the global pandemic has changed what consumers expect from a retailer,” said Stephanie Young, president, Consumer Products Games and Publishing. “Over the past few years, we’ve been focused on meeting consumers where they are already spending their time, such as the expansion of Disney store shop-in-shops around the world. We now plan to create a more flexible, interconnected ecommerce experience that gives consumers easy access to unique, high-quality products across all our franchises.”
Disney will remain flexible in its approach and continue to evolve its retail strategy to best meet the needs of consumers when and where they want. Guests will continue to have access to Disney shopping experiences in 600+ Disney Parks stores, shop-in-shops, lifestyle and outlet locations, as well as third party retailers around the world.
While Disney has not announced specifically which stores will be closing, it seems there will still be plenty of access for shopping. For those who don’t live near a Disney Park, you will still be able to get your magic in Disney Park stores, shop-in-shops, and outlet locations (per the statement above)!