As far as I’m concerned, Walt Disney is the greatest storyteller of our time. Walt’s (and, by extension, the Disney Company’s) expertise for storytelling should be obvious: any parent who has dragged their screaming child past a Disney toy display knows how deeply ingrained Disney is in our cultural landscape. Walt had the ability to pull you down his story telling rabbit hole. By making characters come to life, suspending our reality and playing off our basic human emotions, Walt captured our hearts and our minds. That magic, that unique ability he had, is still capturing the hearts and minds of children today. The nostalgic feeling of being in Walt Disney World, reliving those core memories of being a child and escaping reality is Disney’s catalyst to creating the “magic.” When it comes to Disney, our inner lost boy or lost girl, is found. Disney is our home, it’s our childhood, and it all goes back to a man on a train, feeling defeated, deciding to pull out his sketch book and do what he did best- create.
Walt trained his Imagineers (shout out to his 9 Old Men) to think like he did and to tell stories like how only he could. Walt knew the easiest way to introduce nostalgia was through sight, sound, and smell- something Walt Disney World does seamlessly throughout their parks. By reading the words- “Walt Disney World Railroad,” I challenge you not to hear the blow of a train whistle in your head. Through sight, Disney’s movies ignite that nostalgic spark in all of us. I’m a product of Disney’s Renaissance Era. A period of time from 1989-1999 when Disney Studios created and released some of their best movies. The soundtrack to my childhood was composed by the greats; Alan Manken, Tim Rice, Hans Zimmer and Randy Newman. My favorite princesses were given life and a voice thanks to Jodi Benson and Paige O’hara, and I got to witness the rise of Pixar as I watched Buzz come to grips with the fact that he was a T-O-Y, toy! And if I’m being totally honest- I actually wish Tom Hanks and Tim Allen would stop discussing how emotional it was for them to voice the last few scenes of Toy Story 4, it’s giving me major anxiety about what might happen to Woody. As if him saying “so long partner,” to Andy at the end of Toy Story 3 wasn’t enough!
In January 2019, Walt Disney World launched its newest campaign- “Now More Than Ever.” The idea is to promote the central Florida resort and all its new experiences for 2019, proclaiming that now more than ever is the best time to plan a Disney vacation. But for those of us who consider ourselves to be “born Disney and raised Disney,” Walt Disney World has always been and always will be our #nowmorethanever. The allure of living happily ever after and every story having a happy ending never went away. With a Disney vacation you are guaranteed to experience the magic and nostalgia Walt set out to create. You’ll make core memories that will last forever and all of this contributes to the illusion that a Disney vacation is essentially priceless.
By returning year after year, we connect with our inner child and get back to that part of us that never really grew up. It’s the part of us that looks up at the stars and quickly tries to identify the second star to the right. Walt Disney World is the keeper of my happiest childhood memories- and I get to visit those memories every year. Those memories are alive in my heart, and now on the faces of my children. If that’s not happily ever after, I don’t know what is.
