Starting with the upcoming Disney-Pixar film Coco, theater goers will be treated to exclusive Disney behind-the-scenes content thanks to a deal struck with National CineMedia.
According to The Hollywood Reporter, the Noovie service will begin on Friday and takes the place of FirstLook, which is currently in thousands of theaters across the country.
The Disney-National CineMedia partnership will run at least through June 2018, and subsequent content the conglomerate will provide for Noovie includes exclusive behind-the-scenes looks at Star Wars: The Last Jedi, Black Panther, A Wrinkle in Time, Avengers: Infinity War, The Incredibles 2 and the still untitled Han Solo movie.
Look for Disney content on Noovie in AMC, Regal and Cinemark theaters.
For more information, visit the official website at Noovie.com.
[Source: The Hollywood Reporter]
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