We love to celebrate special moments at Disney and when it comes to celebrating the 50th anniversary of Walt Disney World Resort, our excitement goes above and beyond – and even sky-high in Central Florida.
Adding a little pixie dust is just what we do, so expect to see some extra magic soon when a new larger-than-life outdoor art display along the popular I-4/International Drive corridor in Orlando animates to showcase some of your favorite Disney characters and attractions in a whole new way.
Get ready to experience Mickey Mouse, Minnie Mouse and other Fab 50 golden sculpts as they come to life in an impressive ribbon-like Disney art display that enwraps the outside of the Hollywood Plaza garage. And that’s only the beginning! The dynamic art display will feature additional Disney characters, celebrations and more over time.
“We took a lot of knowledge from setting up the 50th art installations in our parks and the Orlando International Airport and wanted to spread a little of that magic out into the world,” Will Gay, design director with Disney’s Yellow Shoes Creative Group, said. “It all started with a little idea and a question – could we do this? Could we turn this into a dynamic art display bigger than anything we’ve ever done before?”
When you come inside the building, you’ll find a new Walt Disney World Store that combines merchandise, ticket sales and the first-ever interactive Disney Vacation Club Virtual Discovery Station. Opening May 31, this one-stop will give visitors to Central Florida a convenient way to purchase commemorative souvenirs, park tickets and explore Disney Vacation Club membership.
With floor-to-ceiling screens, The Disney Vacation Club Virtual Discovery Station can transport guests to our theme parks, resorts and cruise destinations around the world via first-person virtual tours, photo galleries and videos.
Known as a popular retail and entertainment destination in Central Florida, I-Drive is the perfect spot to highlight all the magic the Walt Disney World Resort has to offer. So keep an eye out for Mickey, Minnie and other Disney favorites looking ever so fabulous the next time you travel down the I-4/International Drive corridor. They are sharing pixie dust as a reminder that you have an open invitation to come experience The World’s Most Magical Celebration.
by Kathleen Prihoda, Manager, Communications & Public Affairs
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