In almost everything I share for Universal Resort Orlando, I use the hashtag, “#LetYourselfWoah.” Going into the week and reporting on their reopening, I wanted to share the meaning of Universal’s “Let Yourself Woah” campaign. Below is the official meaning and description of the campaign, from Universal Orlando’s website.
Universal Orlando Resort and Universal Studios Hollywood cast comedic superstars Kenan Thompson and Arturo Castro in their new brand campaign, “Let Yourself Woah,” designed to showcase the dynamic range of emotions guests experience when visiting these world-renowned theme parks.
Because it’s easy to get wrapped up in the daily responsibilities of work, school, family, or the ongoing debate of what to have for dinner, Universal Parks & Resorts developed this unique campaign to invite guests to escape to a place that immerses them in amazing “Woah” moments. “Woah” represents the indescribable feelings guests have at Universal as they embark on epic adventures that can’t be experienced anywhere else, like causing mischief with the Minions from Illumination’s “Despicable Me,” coming face-to-face with ferocious dinosaurs on the new Jurassic World – The Ride, accelerating up to 50 mph on the new Hagrid’s Magical Creatures Motorbike Adventure story coaster, savoring the very first sip of Butterbeer or soaring high above Hogwarts castle within The Wizarding World of Harry Potter.
And who better to be the ambassadors of “Woah” than comedians Kenan Thompson and Arturo Castro? Thompson currently stars on “Saturday Night Live” and earned fame as a teenager on the popular Nickelodeon ‘90’s sketch-comedy show, “All That” and sitcom, “Kenan & Kel” – both filmed on the Universal Orlando backlot. And Castro created and stars in a hit comedy series and vacationed at Universal’s parks growing up.
Universal Orlando Resort begins its phased reopening, this morning! Team Members will have access to the parks today and tomorrow. June 3-4th will be invited guests, hotel guests, and Annual Passholders. Then, on June 5th, Universal Orlando will officially be open to the public! June 2nd, tomorrow, select hotels open at Universal Orlando!
There’s no better time to #LetYourselfWoah, than right now!
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